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Back Links Only Work If the Site's Content Is Great

If someone has content as fresh and informative as their closest competitor, then yes, backlinks can help that person rank better. No one has had a website with terrible content rank well because it had numerous quality links pointing to it. If they did, the site ...

A Local SEO Course for Business Owners and Marketers?

A person who has been doing search engine optimization (SEO) for a long time and solely focused on local SEO since 2012 posed a question to other marketing workers to see if they would be interested in taking a local SEO course. This person stated that ...

Gain Content Support and Credibility with Authoritative .edu Backlinks

Webmasters treasure .edu backlinks, but unless the link is from a relevant, authoritative website with, they carry no more weight than other links. A link from Harvard or Yale is great because their websites have authority, but a link from Academia.edu is pretty much worthless. ...

Review the Google Reasonable Surfer Update About SEO and SERPs

Ever since Google released an updated take on its page-ranking methodology referred to as its "Reasonable Surfer" model, contemporary web design has seen fit to place a website's links to its less immediately relevant sections within its page footers. These tend to ...

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