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One of the most important factors that search engines consider when ranking the positions of indexed websites on results pages is the presence of backlinks across the Internet that point to those websites. Ordinarily, a website causes backlinks to appear by prompting other websites to willingly ...

There are times when devoted computer programmers and marketers get a little creative in their work. Valentine's Day has been an inspiration to many a poet for hundreds of years, and one SEO developer took this to heart. An SEO specialist recently created a ...

Along with the introduction of search engines to the Internet came the need for a structured vocabulary that would allow those search engines to appropriately identify and categorize the contents of web pages, thus allowing them to be sorted for relevance (along with other criteria) each ...

Seasoned professionals in the field of search engine optimization know that no single keyword research tool is guaranteed to be 100 percent accurate in terms of assessing the competition. Even Google's own Keyword Planner, one of the most recommended for research purposes, adheres too ...