Why One Keyword Will Not Cut It for Quality SEO

Seasoned professionals in the field of search engine optimization know that no single keyword research tool is guaranteed to be 100 percent accurate in terms of assessing the competition. Even Google's own Keyword Planner, one of the most recommended for research purposes, adheres too strictly to search engine algorithms and not so much on the latest trends; for this reason, SEO professionals should know blindly trust keyword research tools without doing some manual research on their own. Research tools are a good start, but the final determination comes down to ranking potential, and this means looking at the state of the search engine results page. It all starts with intent; the keyword should always match what the content is trying to convey. If the intent is to rank for "retro iPhone cases," for example, the website should feature e-commerce functionality because searchers probably want to get straight to the point and start shopping around. If the intent is to provide content about how retro styling is being applied to iPhone cases, a more appropriate keyword would be "retro iPhone case design," and the website should be along the lines of a blog. When it comes to evaluating SERP action, a good sign would be to see social networks and discussion forums ranking high because they can be overtaken simply by following established SEO tactics. Something else to look at would be the SERP structure; if it starts with a Google snippet culled from structured data followed by something along the lines of "people also search for" and videos, it would be nearly impossible to rank high unless an extensive organic SEO campaign with plenty of quality content and backlinks is launched. The final stage of manual keyword research is to look at the low-authority websites ranking high on the SERP; unless they have content that has recently gone viral, it is safe to assume that their on-page SEO is strong, and this would be a call to arms. Anything from the number of words to metadata and from schema to internal linking should be emulated, and then it would be a matter of improving upon content and generating social media traffic to outrank these competitors. For more information click here https://www.reddit.com/r/SEO/comments/apvxs6/beginnerskeywordresearchtipmanual_keyword/.