Social media influencers and bloggers should make money if they take posting and blogging regularly. It's a full-time job to create content and interact with followers. Unless a person is a celebrity, they have to interact with and answer questions from followers.
Influencers can become brand ambassadors for companies, becoming an expert on the product and promoting the brand across all of their channels. Celebrities are typically brand ambassadors for major brands, however, micro influencers can promote lesser known brands to their smaller, but highly targeted, audience.
People who have a YouTube channel can connect with marketers on various platforms to find a sponsor for their content. A blurb mentioning the sponsor at the beginning or the end of the video can help offset the video creation cost.
Bloggers often use affiliate marketing to monetize their content. If they are an authority in their niche, their readers are more likely to buy products they recommend. For readers to trust the blogger, they should only promote products they know are high quality. Promoting junk is a good way to lose readers.
Consumers are bombarded with so many advertisements, brands have to find a way to stand out. Companies can search for influencers in their niche and read or watch their content to see if their personality complements the brand.
There are platforms where influencers and marketers can reach out to each other and make arrangements without a middleman. Many PR firms also handle influencer marketing for their clients. There are tools marketers can use to find mentions of their brand on social media. If someone mentions they like a product, they may become a brand ambassador. A good influencer is one who can create interesting content on their own; user generated content always appears more authentic than copy produced by a marketer. For more information click here https://www.reddit.com/r/SEO/comments/bylqxn/irecentlycreatedasubredditwheremarketers/.