Yell vs. Website: What's Best for Businesses?

A web designer has a client in the United Kingdom who wants to pay for a Yell listing. A Yell listing is supposed to be like a referral service or way to get a company's link out there so that consumers see it faster. The client has paid for the yell listing for a few months. The webmaster has not seen any results from the listing after looking at the site's analytics. This person is trying to convince the business owner that they are not getting their money's worth out of the Yell listing, but they are having a tough time of doing so. The webmaster wanted to get some feedback from others in order to help their client save money.

One person replied that some business owners still have a finger on the analog ways of doing business. If the person is getting any customers from the Yell listing, then the webmaster could lose the owner's faith as an SEO adviser. This person gave the original poster a list of four things to consider when having a future discussion with their client. Those include back links, phone calls from the Yell listing, non-SEO business and to create a post-service survey in order to ind out how the customer heard about the business. If a lot of them say "Yell," then the client could be getting a good return on their investment. This person told the webmaster to set up the Yell listing to instruct consumers to quote it when they call the business. The business owner could also directly ask how the caller got their information.

According to a person who worked for Yell, the company mostly tries to sell new websites to businesses that either don't have one or have a bad one. This person said it's better to just use a free Yell listing. Someone else said the original poster should pick their battles and suggest Google My Business to their client. Another person added that Yell has always been highly market-dependent for the delivery of a good return on investment. It works well for local florists. For more information click here https://www.reddit.com/r/SEO/comments/f8800k/howtoprovemoneyspentonyellisbs/.