With video marketing such a strong tool, SEO still matters

Video marketing is essential in 2018; most organizations, even small, family businesses are creating videos to post on YouTube and their company websites. YouTube is the most popular hosting platform by far since it the world's second largest search engine and it's owned by the company with the world's most popular search engine. Nearly every organization can create video content around their products or services. If you are out of ideas, see what your competitors are doing on YouTube for inspiration. Channels People doing SEO for a business often wonder if they should have multiple channels for different aspects of their business or use playlists. Different channels are ideal if the target audiences are separate from one another. If the business owner wants people to look for their next video, then different channels allow viewers to subscribe to the channel that interests them, without being notified of videos that wouldn't interest them. Selecting the Right Keywords Optimizing your YouTube videos is easier than you imagined. Simply type the product or service in YouTube's search bar and watch the search terms pop up. These are keyword phrases that people commonly use when searching for videos about the product or service. YouTube Optimization When optimizing website, SEO professionals strive to create backlinks. Google uses backlinks to determine a website's popularity, however, YouTube uses engagement, or how many viewers watch the entire video, to measure how popular a video is with people interested in the topic. Make your video engaging and only as long as it needs to be to get your point across. YouTube viewers have notoriously short attention spans. Some niches, a video can last three minutes, while other niches usually have videos that last 30 minutes or more. It all depends on your products or services. Don't forget to ask viewers to subscribe. Subscribers will help you to rank higher in the search results as well. For more information click here https://www.reddit.com/r/SEO/comments/8ks89z/bossisobsessedwithseobutisdoingit_wrong/.