Why Your Clients Don't Want To Talk About SEO

Search engine optimization (SEO) is a common client request for freelancers. However, many clients may not want to advertise the fact that they have to use SEO to improve their ranking on major search engines like Google and Bing. The following guide provides simple tips and tricks for understanding SEO and client job requirements.

There are a variety of different types of SEO that clients may request for their site. In the past, SEO techniques could involve the use of keyword stuffing, backlink spamming, and more. All of these techniques were used at one time to boost the ranking of websites in search engine results. In many cases, low quality websites could be boosted to the top of a search engine result page through the use of these techniques.

A few years ago, Google released a major update for its search engine algorithm called Panda. Panda was designed to weed out low quality websites from Google's search engine result pages. In many cases, websites that used these techniques were penalized.

Since many SEO techniques are considered black hat, companies probably don't want to associate their name with them. Bad SEO practices can leave marks all over the internet. If Google detects that a website has engaged in black hat SEO techniques, they will usually be reduced in ranking significantly.

Most large SEO companies don't engage in black hat techniques. Unfortunately, the term SEO continues to have a negative stigma to this day. Because of this, even white hat SEO techniques may have a negative perception among companies.

If a company is unwilling to let you use a project on your portfolio, there is nothing to fear. In many cases, you can obscure the name of the company while still listing the work that you've done for them. This allows you to show off your skills while respecting a company's request at the same time.For more information click here https://www.reddit.com/r/SEO/comments/88pqqs/linkbuildingclientdoesntwantmeto_mention/.