The importance of fully realized on-site SEO for any website cannot be overstated because it is one of the largest determiners of whether the website will receive a persistent stream of authentic web traffic. The owners of websites representing their companies' brands need to be aware of how adjusting certain technical elements exposes their sites to the public through Google's automated processes. Webmasters who do not have even so much as a rudimentary grasp of HTML syntax-related terminology, however, will have a harder time fulfilling requisite SEO-related steps until they learn HTML. Therefore, it is important that they are introduced to the core concepts behind these terms through the use of names and descriptors that are more plain.
"Keywords" refer to the phrases and individual words that should appear often throughout a website's content to reinforce relevant concepts as the subject matter the website is most preoccupied with. Once several keywords that seem likely to be at least somewhat exclusive to that website are chosen, they should be included among the HTML tags responsible for defining the web pages so that they are part of the pages' titles, headers, and the "alt" tag elements that are internally attached to each displayed image. This lets Google discover the website and add that site's pages to its potential search results listings in a way that lets searchers who look for terms resembling those keywords potentially see them.
Since web pages are generally meant to invite readers to click and navigate their way toward certain services and related features, the articles hosted on those pages should feature the relevant keywords particularly early on, include titles that present the articles to readers on a more emotional level, and include calls to action at the end. Generally, an owner who does not know much about HTML would be using WordPress as the platform hosting their website. This makes it easy to apply and modify aesthetic themes that serve the particular function of making the website display properly and responsively on mobile devices. Finally, the site should make use of the SSL protocol for security's sake. For more information click here https://www.reddit.com/r/SEO/comments/bowlei/onpageseotips/.