Which SEO Tool is Right for You?

SEO or search engine optimization is vital to successful Internet marketing. If you are building websites for others or managing your own sites, you probably have a list of SEO tools that you regularly use. You might want to consider recommending some of these tools to your colleagues. Some SEO tools seem to be universal in their appeal and value.

SEO Keyword Tools

To rank high in search engines like Google you must first decide which search terms and phrases you wish to rank for. This can be tricky. Many individuals make a mistake by targeting keywords that are highly competitive. Using a keyword tool can often provide insight into little-used keywords that are getting a lot of global searches.

SEM Rush and Moz are two tools you have probably used if you are serious about SEO. They generally receive high reviews from just about everyone that uses them. SEM Rush is a tool help you identify keywords in a specific field, whereas Moz has a fairly comprehensive set of tools and a blog with a vast amount of SEO knowledge.

Technical SEO Tools

Experts in SEO also like to use technical tools which are valuable in analyzing how well websites are optimized for search engine ranking. It is very helpful to monitor on a regular basis how well certain keywords are performing.

Popular technical SEO tools include Screaming Frog and AgencyAnalytics. Tools in this sector can perform crawls of other websites to help you determine why your competition is outranking you. They can also provide up-to-the-minute stats which will give you some added insight on what you are doing well and reveal areas where you need to improve.

Low Budget SEO Tools

Many individuals who come to you for recommendations on SEO tools will be handling their own websites. It is vital that you take their budget into account before making a recommendation. Familiarize yourself with some good Wordpress plugins for those who might be working on that platform.

Some Wordpress Plugins like All-In-One SEO are still popular and provide user-friendly interfaces. These plugins won't do much more than handle the basics, however, so don't make a lot of promises about their efficacy.