An SEO expert hired by a client to assess the current status of their website in terms of SEO and improve that status is expected to perform a variety of tasks that require knowledge in several related disciplines. Obviously, one of these required skills is an understanding of the programming languages used to structure and execute websites on a page-by-page basis. A lot of SEO considerations revolve around technical aspects of web design such as what exactly are the contents of a given page's meta tags and how the hierarchy of a website's pages is established in accordance with a sitemap. A career expert must also be able to use professional auditing software such as SEMrush to measure the current success rates of the website's SEO campaigns and interpret the data they produce.
Work as an SEO expert can also test one's social and leadership skills depending on which other distinct industry skill sets they do not have. If the worker is not personally writing the content that would host the carefully researched keywords necessary to define the website's potential niche in SERPs, then the worker would have to hire writers to create this content on their behalf. Likewise, if the worker is not personally carrying out the website's online marketing and social outreach, they must directly engage professional marketing agencies that can be hired to carry out this complex task. These social skills overlap with what is ultimately the need for the worker to understand what exactly people are looking for if they would come to the website as readers.
Even if an SEO worker plans to outsource some work to a marketing agency, there is still a need for the worker to have some grasp of how to personally research and discover opportunities to nurture the website's content so that it can attain an advantage over the client's competitors. A worker might decide that their client's website should be available in additional language versions, for example, so they should be ready to research translation agencies and work out how much translation work must be paid for in advance. For more information click here https://www.reddit.com/r/SEO/comments/coeonm/whatdoesanseoperson_do/.