What qualifies someone to be a search engine optimizer?

"Search engine optimizer" is a job title of recent significance, due to the importance that search engine optimization has on a website's placement on search engine result pages. In other words, SEO is a big factor in how close to the top of a Google search some website might be. SEO is powerful, but it can also be abused, allowing unworthy websites to float to the top of result pages where they don't belong. As you might have guessed, this makes SEO a very lucrative business, both for webmasters and potential search engine optimizers.

The question here is "What qualifies someone to be a search engine optimizer?" First, consider what goes into improving a site's search result placement: Content. Original content on a site in the form of text is a leading factor of how a site is discovered by search engines, since text is a very universal and simple form of providing keywords. Therefore, someone who has a great knowledge of how keywords affect search engines can be a great search engine optimizer, right? Not quite.

Search engines have come a long way in recent years. At one point, the search result pages were filled with spam websites that were flooded with keywords and spam text just to get higher search result listings. This made the job of a search engine optimizer easy: flood spam keywords, get paid. Nowadays, however, spam websites are easily detected by search engines and pushed far to the bottom, where they belong, putting pressure on search engine optimizers to actually create original, non-spam content.

These developments have forced search engine optimizers to either be good at creating original content or good at finding those who make it or provide it. Non-plagiarized text is a key factor in modern search engine result page placement, among other things like organic web traffic, backlinks and original products.

So to be a good search engine optimizer, one doesn't necessarily have to be a good content writer, but should be able to find some way to get original content in a noticeable place. For more information click here https://www.reddit.com/r/SEO/comments/8ezhs9/shouldallseosbegoodcontentwriters/.