What an SEO Marketer Needs to Know About Pareto Principle

Even though the search engine algorithm coders at Google cannot confirm nor deny the importance of content marketing as it relates to SEO, there is no question that web searchers are definitely interested in quality content. There is no limit as to how much content you can publish on a website; however, you cannot reasonably expect that all content will attract the same level of interest.

SEO professionals who believe in the power of content marketing will likely run into situations whereby a single article will attract half of all visitors. Beyond this 50% audience level, all other articles may split visitors evenly. This may seem strange, but it is actually quite common; it is known as the Pareto principle, and it is often mentioned in business development.

You may have heard about the Pareto principle under a different term. Investment portfolio managers call it the 80/20 rule; in essence, it is an economic theory that observes how 80% of gains in a system are generated by 20% of what is offered. There are many examples of this principle; software developers will say that 20% of coding errors will be the cause of 80% of app failure. Conversely, a supermarket that stocks shelves with 100 products will derive 80% of profits from just 20 items. It should be noted that Vilfredo Pareto, the Italian economist who formulated this principle in the early 20th century, was deeply interested in consumer behavior.

With regard to content marketing, the Pareto principle is something that should guide editorial decisions, but it should not be the sole justification. Let's say a travel website that focuses on tours of Israel decides to publish a long and detailed article about erotic cabarets in Tel Aviv; this is the kind of article that will result in quite a few visits, and it will likely cause a Pareto principle situation, but what about conversions? Sexual tourism is but a small percentage of overall tourism to Israel; there is a higher chance that family, cultural, religious, and adventure tours will generate more actual revenue, thus reversing the Pareto principle. For more information click here https://www.reddit.com/r/SEO/comments/hl6o6d/itisnormaltohavethehalfofaudiencetoonly/.

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