Want To Rank On Google? Write High Quality Content

Google's crawlers follow a well-established and thoroughly understood process when indexing web pages it comes across for the purpose of inserting them into the search engine's generated results pages. It latches onto any particularly prominent phrases present within the content of a given page so that the page can be included in the SERPs that would be generated when a similar phrase is queried by Google's users. If a lack of distinctly identifiable keywords within the content is accompanied by other missing SEO elements such as a sitemap and high-quality backlinks, the content will likely remain in a low-ranking position for the entirety of its existence.

Quantity most assuredly does not substitute for quality in this situation; if a website has hundreds or even thousands of pages that have not been optimized for Google and other search engines, an increase in search ranking for the website's landing page in general may never happen. That said, the website can obtain new ranking-related relevance in the eyes of Google quite quickly once it suddenly begins uploading well-optimized content pages. If the website begins hosting high-authority content that the Google crawlers' attention can latch onto, the website can expect to see a distinctly sharp increase in its incoming traffic.

The Yoast SEO utility suite is one of many that provide auditing services that can measure a given page's SEO-related viability and provide suggestions as to what can be changed and improved about the content and the technical workings of that page. However, the extremely complex and evolving collection of nuances that make up ideal SEO often results in an appreciably high likelihood that the actual quality of the page's SEO factor is different from what is proclaimed by the infamous "traffic light" metric that Yoast uses. Yoast can easily give a "green light" rating to a page that will not appear anywhere near the top of the real SERPs because the page's SEO quality is only assessed on a foundational level. Meanwhile, Yoast can arbitrarily give a "red light" rating to a page that is well-optimized by the standards of the other suites. For more information click here https://www.reddit.com/r/SEO/comments/czvurp/mysitewasanightmareimeanitstillisbut_it/.