People love to search for videos. YouTube is the world's second largest search engine behind Google, even though you can get video search results from Google's search page. Sometimes. a video carousel will appear even if you don't specifically choose the video tab, making us wonder how many people use it. It's easier just to type video in the regular search results.
If you’re doing keyword research, use phrases like repairing a sink video to look at the results and see how many people use this term. This is important, since YouTube hasn’t had a keyword tool since 2014. Naturally, there are other video sites out there, including Vimeo, Dailymotion and Veoh. None are anywhere near as popular as YouTube.
We all know YouTube has tons of funny pet videos and prank videos that are popular, but other types of videos that would benefit marketers and SEO professionals are also popular. Educational videos, how-to videos and product reviews by influencers can all spread awareness and generate leads for websites. Try using how-to, educational videos about and review videos when searching for your competition.
You have to get creative when determining the search volume for videos, as the information isn't widely available. You don't want to go through the effort and expense of shooting a well made, professional video only to discover no one cares about your video.
Once you know you are on to a hot topic, use YouTube optimization techniques. Always use a file name with your main keyword in it. Use an optimized title and description that are accurate and include what people are searching for. Use the correct category and tags that reflect the contents.
While you may not be able to obtain accurate video search results from Google, there is a lot you can do to get your video found. For more information click here https://www.reddit.com/r/SEO/comments/n0xgih/isthereawaytoseegooglesvideoserp_search/.