Using SEO to Boost Your Business Through Honest Means

Budding entrepreneurs, up-and-coming brands, and businesses of the like are generally ruthless in nature. Without an insatiable desire to succeed, failures unrelenting grip is more likely to take hold. So, when opportunity comes a-knockin, you better open the door with gratitude.

A local maid company, for instance, has recently seized an opportunity that could increase their business tenfold. After a competitor of theirs went belly-up, they purchased their domain and hosting. When using a keyword search, the maid service currently ranks on page two of Google, while their competitor lands on the coveted first page. Claiming the obsolete domain was a no-brainer, however it begs the question of how to tactfully do so.

The most suggested and feasible option was to perform a 301 direct. In the words of the ever-knowledgeable Moz, a 301 redirect is a �permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page.� This method works best if SEO results are of paramount importance. Seeing that they are, the 301 direct is a viable method.

With an adjustment of the business phone number, a new landing page, and potentially some key links, the local maid company should, in theory, be well on their way to prosperity. If only it were that easy.

Some experts suggest that Google is far too knowledgeable to let such misleading tactics go unnoticed, if not unpunished. As an accredited registrar, Google has full rein over their site. In other words, Google oversees, and can swiftly gain access to, domain ownership information. If domains are inorganically ushering in traffic, Google�s algorithm will reflect this unjust influx of business and it sparks a cause for concern. If Google detects an iota of deception, you may rue the day you ever decided to claim a once prosperous domain.

As a compromise, these same experts suggest using white hat methods that don�t deviate from search engine policies. Honing in on targeted keywords, landing on other websites i.e. backlinks, and optimizing local map listings are all acceptable substitutes. When you come by your traffic honorably, Google remains happy and unbothered.