Use Your SEO Services To Help Local Service Businesses With These Tips
Local independent service businesses, like plumbers and landscapers, make ideal SEO clients. The owners are usually to busy to learn and practice SEO so you can help them rank better quickly. Many small business owners don't understand the Google Three-Pack or how to get one of these highly desirable positions.
Mobile-Friendly Sites
Clients need mobile-friendly, fast loading sites to rank well in local searches. Convince them that their contact information, hours and directions, if they encourage walk-ins, must appear prominently on the home page.
Google Three-Pack
Google shows the three businesses closest to the person conducting the search, but if there are more than three businesses close to the searcher, your client's SEO determines if they get in. Backlinks count, especially from local blogs. You'll have to set up a Google+ Local page for your client if they don't already have one and make sure it's fully filled out.
Citations
Citations are also vital. Citations are mentions of your client's name, address, and phone number on sites with business listings, such as the Yellow Pages. The information has to be correct on every site. If your client ever changed their phone number, you must make sure the information is consistent.
Content
Content matters for local SEO. The content should be relevant to the community, but it doesn't have to sell the client's service directly. A landscaper could talk about water features a homeowner could add to their lawn or how landscaping can increase a property's curb appeal.
Reviews
Google, and other search engines, favor sites with positive reviews. Encourage clients to ask their customers for an honest review and sign up with platforms where people can leave reviews. Explain how clients can turn a negative review around with the appropriate response.
Local SEO for service businesses can be a lucrative addition to the SEO services you offer. For more information click here https://www.reddit.com/r/SEO/comments/g769gd/howdoyouguysapproachlocalseoforservice/.