When starting a new business from scratch, the owner would want to commit lots of resources to SEO for the business' website so that it will at least become a known name locally. Most new businesses are started with the intention that they will provide a service to their respective neighborhoods and do not mean to spread across an entire state in a short amount of time. In many cases, this is the only financially feasible course of action available for an aspiring business owner, and the various SEO-related tasks the owner needs to perform for their local business is approachable in a similar fashion when compared to what large corporations must contend with. Among the more basic requirements for a website that would succeed locally is that it comes across as a competently arranged, designed, and maintained website with a user-friendly interface. This is fully possible for any site that would be powered by WordPress, which is often seen as an economically viable website creation platform for businesses to start off with. To maintain its perceived relevance in the eyes of the public, the site should have a regular blog feature that continuously elaborates on current and possible trends and concerns about its industry. Once the on-site SEO is completed, the owner should always be making efforts to engage in social outreach and get the website noticed on the Internet. The website representing the business should have a profile on every social media outlet possible and be listed on any online directory that already lists websites like it. It is critical that the owner actually knows a great deal about the industry their site covers because a large part of any website's off-site SEO is accomplished by guest-blogging on other websites related to the industry. Ideally, websites that regularly post blog content as an authentic resource will allow the owner to write a guest post after the owner has proven their own expertise in some way. Finally, Google Analytics is a common tool for keeping track of the effects the site's SEO has on its search engine rankings. For more information click here https://www.reddit.com/r/SEO/comments/9kougd/ifyouwererankingasitefromscratchwhat/.