Use Caution When Buying an Old Domain and Reusing It

When you buy a domain, it can have indexed backlinks which mainly lead to a 404 page. You don’t have disavow the links if you will have content in the same niche as the previous website and they are good backlinks. Leave the ones pointing to your homepage and for ones that point to a page that no longer exists, create a 301 redirect and point it to a page on your website with similar content. This will be a long, involved process; you may only want to save the best links. You can also reach out to the webmasters and ask them to change the link, but this is also a major project. Always buy a domain name in your niche unless you plan to use it to start in another niche.

Before you go redirecting links to a similar page of your website, think about the person clicking on the link. Is your page a good substitute? If not, he or she will quickly leave, giving you a higher bounce rate.

Buying a pre-owned domain is tricky. You rarely know the domain’s history. It could have a lot of spammy backlinks pointing to it which you must disavow. The site’s previous owner could have bought links and got caught and then been penalized by Google. He or she may have just given up and not bothered disavowing the links, believing they added value to the domain which they sold.

One thing you should watch for when buying a domain is disappearing backlinks. Someone who operates multiple websites will sell off one domain. After you buy it, the links pointing to it disappear. This is because the person owned many of the sites linking to the domain you just bought and now they are removing the links from their websites.  For more information click here https://www.reddit.com/r/SEO/comments/cjcd60/clientboughtadomainnamewith1000sofindexed/.