This SEO Technique Saves the Day After a SERP Drop

There was a time when reputation management mostly consisted of creating and publishing substantial volumes of positive content for the purpose of burying negative mentions of a brand, company, or individual on the Google search engine results page. For the most part, this used to work and the idea was simple: Since very few web searchers look beyond the first SERP, demoting negative content to the third, fourth, and fifth iterations of the SERP would be considered highly effective.

At a time when the Google search engine algorithm is constantly changing, the traditional reputation management method does not work as it used to, particularly because there is a greater focus on review platforms such as Yelp. To this effect, providers of reputation management services have been pivoting their business model to marketing automation software that can generate reviews. The new approach to reputation management combines email marketing with reminders and direct engagement with customers for the purpose of eliciting reviews that are ultimately curated.

With modern reputation management solutions such as DemandForce, clients get more than just curated reviews; they also get an off-site schema platform that Google seems to like. In essence, this subscription-based services provide valuable search engine optimization and increased traffic, but the problem is that all this can go away when subscriptions stop. Since the reviews and schema are hosted externally, there is nothing to stop the provider from "turning off" reputation management so that it is no longer indexed, thus leading to a vertiginous drop on the SERP and a corresponding loss of web traffic.

When you think about, the provider has every right to prevent their content from being indexed when the subscription is no longer active; at least this should be the case as long as it is stated on the service level agreement. What clients may not be aware of is that the curated reviews have certain keywords and structured data that made them rank high on the SERP. Once this SEO technique stops being indexed, it stands to reason that the website will lose SERP ranking. Clients should have a backup SEO plan in case they wish to stop subscribing to reputation management services for any reason. For more information click here https://www.reddit.com/r/SEO/comments/e68jhf/canceleddemandforcewith800reviewsandtraffic/.