Think Twice About Using Wix If You Need SEO Rankings

Web designers and developers have a love/hate relationship with Wix, one of the most popular online website builders offering self-publishing solutions. From a design and development point of view, looking down on Wix does not make a lot of sense; after all, this is not a platform for professionals, but there is a larger issue at stake, and it has a lot to do with search engine optimization.

Google staff members who deal with the SEO community have previously stated that they do not see anything wrong with using Wix, but this sentiment is not shared with SEO professionals. While it is important to consider Google's position, it must be taken with a grain of salt because the search giant always approaches SEO from a purely organic standing that may not apply to all clients. Let's say a photographer who has already built a considerable following on Instagram builds a website using Wix; in this case, there is an inherent social media advantage that will naturally translate into SEO.

New Wix clients who have not established an online brand will find it difficult to get good SEO traction, at least when compared to other platforms such as WordPress. From a technical point of view, Google prefers WordPress over Wix because the proprietary code used by the latter is not conducive to the best user experience. A major selling point of Wix is that beginners can easily incorporate JavaScript and other neat browser tricks without having to know anything about coding, but this usually turns into bloat. Many of the Wix design templates are not friendly to search engines, and this would be problematic for clients who wish to be discovered on Bing and Google.

The bottom line of Wix is that it is perfect for individuals who need a great-looking website without a strong need for search engine discovery; examples may include published writers, musicians, and actors whose work is already known. Clients who intend to boost online presence through SEO may find Wix to be less than desirable, especially when compared to WordPress and other web publishing platforms. For more information click here https://www.reddit.com/r/SEO/comments/d986l2/iapologizeforeverdefending_wix/.

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