These Are the Top Reasons for a Big SERP Drop

You’ve work hard to get your website ranking well in the search engine results pages and then it disappears. You re-index the page from the Google Search Console, however, your site disappears again. What is happening? Assuming you’ve already checked your website for a noindex tag or other technical issue, there are several reasons Google may remove your website from the SERPs.

Your SEO Firm is Disreputable

If you hire an SEO firm that engages in unethical practices, you will pay the penalty. Some firms will buy backlinks to show results quickly without doing the work necessary to earn backlinks. Google’s Webmaster Guidelines clearly states your website will incur a penalty if you buy backlinks, and it does not matter if you bought them or your SEO firm did.

Inappropriate Content

Google could determine, or someone could report, that your website has inappropriate content. Types of inappropriate content which will cause Google to de-list you include terrorism content, hate speech and promoting illegal activities. Check to see if there is a reason why Google's AI may have accidentally flagged your account, such as if you denounce terrorism but talk about the reasons people join terrorist organizations with words that Google could misinterpret.

DMCA Takedown Notices

The Digital Millennium Copyright Act allows persons to request search engines de-list websites hosting copyrighted material illegally. Google uses an automates the process so if you feel someone is targeting your website unfairly, fill out Google's DMCA counter notification form.

Duplicate Content

If you have duplicate content on your website, Google won't tell you about a penalty they give your website; you just won't see it in the SERPs anymore. Be careful relying on guest posts for the majority of your content. Authors may submit the same post to multiple websites. Insist on exclusive content. For more information click here https://www.reddit.com/r/SEO/comments/be4e0b/websitepagenotshowingingooglesearch_engine/.