These Are Some Important Things to Know About Using Backlinks

URL stands for "Uniform Resource Locator," and this terminology reflects that a given web page occupies a precise point in digital space that would be counted separately from one that is only differentiated by one or two text characters. When Google's search crawlers proceed through a set of URLs that have been connected with each other through internal links and to the rest of the Internet through backlinks, it assigns SERP-relevant rankings to each individual URL the crawlers come across. Google can only recognize a "known" web page based on the exact URL it occupied when it was last indexed, so if the page has changed URLs for any reason such as a move, Google will see it as a "new" domain building up new authority from scratch if the site owner did not leave the proper 301 redirect.

If a website gets taken off the Internet entirely, however, any backlinks that were originally created in its favor will still technically be providing "link juice" to the set of URLs it occupied. A different webmaster planning to launch a new website may be surprised to find themselves having chosen a URL that was once taken by someone else; this can be indicated by analytics software such as Ahrefs. This is often advantageous in terms of SEO because the site will now be on the receiving end of backlinks the webmaster did not have to personally stimulate the creation of.

Of course, the backlinks and the previously established authority value of the original website have to match the subject matter of the website taking over its space in order for the site's own endeavors to avoid ultimately being hindered. Meanwhile, the owner must check whether the original site's domain had been previously penalized by Google and whether a fair proportion of the backlinks are coming from toxic sources. The online resource archive.org can go a long way in making this clear for the owner, and it can let the owner make an educated decision on whether it is worth keeping the domain and going through the effort to disavow toxic backlinks. For more information click here https://www.reddit.com/r/SEO/comments/e76s9d/boughtawebsiteitwasusedpreviously/.