There are right ways and wrong ways to do SEO

Search engines - let's take just Google, for example - process in excess of a whopping trillion searches for every 365-day period since sometime in 2016. Isn't that amazing?

Considering that, in today's world, more people rely on their smartphones to conduct Google searches than desktops or laptops, it's no debating the fact that search engines are quite literally almost always within an arm's reach away.

Businesses recognize the growing importance of positive rankings on search engines and other sites that host reviews, like Yelp and Yellow Pages. As such, in the modern world of business here in the Jetsons-esque year of 2018, search engine optimization is more competitive than at any time in the past.

You've got to stay away from bad links

While Google and fellow search engines use tens, if not hundreds, of metrics to match web users with the most appropriate sites for their individual needs, one thing website managers do know about search engines is that poor-quality backlinks within one's website can actually cause its ranking for various phrases and individual words plummet.

However, determining what constitutes a "bad link" is actually difficult, especially when it concerns people new to anything and everything associated with search engine optimization.

Stay away from links that lead web users to obviously-spammy pages

What makes a web page spammy?

Take these characteristics into mind when screening the backlinks that you place on your business' web pages to prevent your search stock from tanking substantially:

Spammy sites will feature the same one, two, or small handful of keywords repeated over, and over, and over, and over again. Stay away from these. Do your backlinks show up high on Google searches for other phrases related to your business? This is NOT a sign of a poor backlink. Do it yourself

People go to mechanics because they obviously know leaps and bounds more about repairing motor vehicles and diagnosing potential problems.

However, when it comes to SEO, simply do the work yourself - almost all SEO services out there are gross wastes of money. For more information click here https://www.reddit.com/r/SEO/comments/8c4mdz/newtoseohowtoavoidbad_links/.