The Simple Way To Optimize Your New Website In 2020
Let's say you have a website that has been around for less than a year and in need of optimization. Naturally, you would start with the basics, meaning on-page SEO and ranking for keywords, before moving to the content optimization stage. At this point, you should not be expecting the Google crawler to visit and assign rank based on sitelinks because they cannot be created out of thin air; this is pretty much a manual process that has to be developed and prepared for the crawler.
Considering the state of the Google search engine algorithm in 2020, the process for getting sitelinks is as follows:
First of all, make sure the website presents a structure that Google will approve of. Appropriate internal linking continues to be a must; for example, a real estate brokerage that provides neighborhood descriptions should be linking internally to pages that describe nearby communities.
Second, you must feature structured data on the website. The best way to do this in a way that Google will notice and index is to implement the schema markup coding. Getting proficient at schema should not take you very long if you follow the instructions provided by Google's structured data code lab.
Finally, and this is very important, you must do keyword research and figure out which search terms and queries are already ranking for existing sitelinks. One of the best research tools in this regard is SEMRush.
Google is very clear in terms of what the crawler expects as it looks for potential sitelinks: the structure of the website becomes a road map because it ultimately determines if the URL will be relevant to search queries. Anchor text, description tags, and alt tags are also necessary in order to make pages appealing to the Google crawler.
In addition to the information above, it is important to remember that sitelinks may take time to appear if the website is not getting the right kind of traffic and visitor actions. The website for a bank, for example, may take a few months to generate sitelinks for its lending, customer service, and online account management sections. For more information click here https://www.reddit.com/r/SEO/comments/gqta1r/howtoobtainsitelinksformywebsite/.