The Reasons Why SEO Firms Do Not Promise Specific Results

A reputable SEO firm won't guarantee results; they will only guarantee they will provide the work spelled out in the contract, such as creating two blog posts each week. Google and the other search engines don't release details about the ranking algorithms, so honest SEO firms can't promise anything except that they will use techniques based on Google's webmaster guidelines. There are SEO firms guaranteeing first page results on Google and they get away with it by getting clients who don't understand SEO and who automatically associate being at the top of the search results with more revenue. Anyone can guarantee a top position in the SERPs; all they would have to do is show the client that when someone types in the name of their business, it is displayed on the first page of the SERPs. This won't bring in new business, but the firm fulfilled its promise. Another trick is to choose five obscure, low competition keyword phases and then show the client their rankings. No one will search for a black dress with orange flowers and pink zig-zag trim made in Bangladesh, but if they do, the client will be number one organic position in the SERPs if they sell such a monstrosity. Another reason reputable SEO firms don't promise results is that they only have control over certain aspects on the ranking factors search engines use. A local restaurant that serves horrible food and consistently gets one star reviews won't rank well regardless of the number of citations an SEO firm creates. Fortunately, many online businesses hire SEO firms because they have tried to do their own SEO and found that it is too time consuming. They understand that ranking for certain keyword phrases will bring them qualified website traffic and others won't. If they don't understand SEO, client education can help prevent unrealistic expectations. For more information click here https://www.reddit.com/r/SEO/comments/aibso2/helloiamaseoyoumayknowmefrommy_greatest/.