The Great Debate: How Many Keywords is Too Many?

A content developer is working on an article that focuses on a very specific keyword, which is corn bread. The person wants the site to get a good ranking by Google, but they need to know how many times they can use the key phrase "corn bread" without getting dinged for it. In an article that focuses on corn bread, it could be easy to use the phrase too many times. This person wanted to engage with the community in order to get some good advice.

One person wrote back and explained that SEO trending rules could be in place, especially for seasonal posts. This means that in the week or two leading up to American Thanksgiving, people will be doing a lot more key phrase searches on things such as "how long to cook a turkey," "how to stuff a turkey," "how to make stuffing," "ingredients for turkey stuffing," and "how to clean and prepare a turkey." In these cases, having a keyword at a higher density may not fall under the usual rules of what Google determines is too high of a density.

Another person replied to say that this should not be a problem, and that if Google dinged every site that had blog posts or promotions centered around a topic for using that key phrase more than a couple of times in 400 or 500 words, then a lot of sites would be ranked poorly. The fact that there are high-ranking promotional and how-to sites around specific topics with a fairly high keyword density suggests that the seasonal SEO trends could be in play.

Several other people enjoyed the discussion, noting the double meaning of the keyword "stuffing" and the action of keyword stuffing. They got a good laugh out of it, and they added a few puns of their own to add to the fun of the conversation. For more information click here https://www.reddit.com/r/SEO/comments/dn1i8j/keyword_stuffing/.