Success Tip: Emulate the SEO of Your Better Performing Competition

If you have a competitor than consistently ranks better than you, you need to apply their SEO strategy on your own website.

Content

Don't copy their content, but evaluate it carefully. Is it more useful than your content? If so, you need better content, this is still king with Google. If you're writing your own content, be honest. Could it be better? If so, hire a copywriter who understands SEO and let them write at least your home page content.

Software

Use a software program to analyse your competitor's website. There are numerous free and paid programs; start with a free version first, you may get all the information that you need without paying for the upgraded version. Many people use the software to scrutinize competitors backlinks to look for new linking opportunities, however, creating great content that people would link to naturally may be a better use of your time.

You can analyze ALT tags, H1's and a number of other elements. You might be surprised at the number of items never completed on sites that rank higher than yours. This goes to show that technical SEO isn't everything.

Social Media

Look at your competitor's social media. Are they engaging with people who comment or ask them a question? Social media mentions are a sign of popularity; a factor Google and other search engines take into account.

Review Websites

Find out if your competitors on any review websites that would apply to your industry. Google awards higher ranking to businesses with good reviews.

Local SEO

Check your competitor's business listing if they are a local business. See if they have more pictures of their business or people have given them better reviews on Google.

If you're serious about toppling your competitors from the top positions, you have to make Google see that your website is more relevant, which almost always means having more useful content, which includes engaging articles, images and videos. For more information click here https://www.reddit.com/r/SEO/comments/8h6t4x/howcanigetasitesseo_info/.