More music artists are looking at Spotify as an effective way to gain more listeners and dedicated fans. Spotify playlists are becoming more popular on web pages because the API allows embedding; this has resulted in some websites ranking higher on the Google search engine results page (SERP) because listeners are bound to look for curated lists that they can play right on their mobile or desktop apps. Some artists have found that becoming active curators gives them greater exposure; plus, they are able to include some of their own songs into the mix.
It stands to reason that Spotify playlist curators would like to inject some SEO into their work. As with everything else in the world of SEO, keywords come first, which is why you should start with the playlist name and the description match your intent. Let's say you are targeting listeners of the genre known as lo-fi hip-hop, which mostly consists of beats and jazzy samples without lyrics that are perfect for working with headphones. You will want to edit the description of your playlist with the keywords that reflect the recommendations of SEO tools such as SEMRush or Ahrefs.
The next step is to look at the context that surrounds the playlist. Let's say a curator puts together a playlist that consists of hit songs from film soundtracks; in this case, a good idea would be to create content that shares interesting information about the films, their scores, and the artists who collaborated to the soundtrack.
Another SEO recommendation would be to get backlinks from social media as well as from MP3 blogs, which these days have essentially been transformed into Spotify playlist blogs. We know that Google pays a lot of attention to backlinks, so this would be a great SEO move for streaming playlists. For more information click here https://www.reddit.com/r/SEO/comments/i2chof/questiononseoforspotify/.