A person who wants to get better at independent search engine optimization (SEO) services asked a large online community of SEO specialists about which excel and data analytics skills are necessary to do the job well. They noted that they see a lot of job postings that require expert-level Microsoft Office, Excel and other tools. They say that they are new to doing SEO for an agency. They want to know which skills are needed for a job as an SEO coordinator or specialist. This individual was also curious about some real-world examples of how Excel and other data analysis tools can be used in SEO. They wanted to know about what tasks other marketers are asked to do in their jobs, how long it took to learn how to do it and which tools they used. This person is also curious about other resources or places to learn data analytics with a focus on pay per click ads or SEO.
One person replied with a suggestion for the original poster to look at Lynda.com for an introduction to Excel for marketers online course. They said that this course features a "here is what I do" type of format rather than a tutorial format. This person also noted that the original poster could sign up for a free trial of Lynda.com or see if their library offers it to its patrons when the patron is logged into their online library account.
Another person made a recommendation to take a look at SEMRush and Google Search Console. They noted that these tools offer a low cost or free level that anybody can try. There is also a lot of documentation that the original poster could use in order to learn and make the most of their time.
Someone else suggested that the original poster take a look at Google Data Studio SEO. They said that this tool features report templates that allow the user to see what is important. It also offers a user the chance to start to visualize their data. It is easy for a beginner to start using. For more information click here https://www.reddit.com/r/SEO/comments/fim6pm/whattypeofexcelanddataanalytics_skills/.