If you have a tight budget bit still want to use SEO tools to optimize your site, you're in luck, There are free tools to help you increase your rankings.
Google Search Console can help you identify crawling errors, check your site's mobile friendliness and more. Google Analytics is your best friend. You can check where your visitors come from, what keyword they used to find your site and more. The wealth of information is more than you can get with any paid analytics program. PageSpeed Insights will help you find problems which slow down your site's load speed.
Bing Webmaster Tools
Bing Webmaster Tools offers much of the same information found on Google Search Console. It's easy to use and there is a blog with helpful tips and insights.
Keyword Sheeter
Keyword Sheeter is a free keyword tool which gives you content ideas based on a keyword. You can also see how difficult it would be to rank organically for your keyword.
seobility
Seobility has a free plan for one domain. There is keyword rank monitoring for up to 10 keywords, search volume, email reporting and a wide range of other features. Signup is free with no credit card needed.
Ubersuggest
Ubersuggest's free keyword tool will give you hundreds of suggestions for keywords, their search volume, your competition and more. They will also tell you which keywords are working for your competitors and suggest content ideas.
Keyword Surfer
Keyword Surfer is a free extension in the Chrome Store. You can see keyword suggestions and search volume for your target phrase.
These tools many of the features of paid SEO tools, although not all in one place. Additionally, you can find free help on blogs and forums to get started with SEO or to keep up with the latest developments. For more information click here https://www.reddit.com/r/SEO/comments/f7t2kx/whatarethebestfreetoolsforseoin_2020/.