Improving your WordPress-based website for SEO is absolutely essential if you wish to gain regular visitors from search engines. The crawlers from Google are pretty astute at looking for internal links on a website in order to index your website thoroughly. Many themes have their own methods of placing your internal links, which can also be programmed by the user themselves. This leaves the question: Should a Wordpress theme handle internal links?
The Simple Answer: No.
You should know your own internal pages better than anybody, especially a computer program. A theme will lay a cookie cutter over your website and try to fit it into its own design. Now if you define your own internal links, you will allow the like of Google or Bing to find the pages that you want them to see and in which order.
Don't Forget About Sitemaps
Sitemaps may seem like a Web 1.0 thing, but it is the perfect way to let both search engines and visitors to visualize what your entire website consists of. If you are using Wordpress, you may easily generate an XML sitemap with one of the many free add-ons available.
Sidebar Widgets
Keeping related posts, previous posts, and anything similar will help Google's crawlers visit more parts of your website. It will also give links for visitors to click on, meaning more ad revenue or regular followers. You may also implement a drop-down menu that shows all of the different categories or tags on your website.
Dropping Links In Posts
Since the posts of your Wordpress Website is the center focus for viewers and search engines, you should be mindful of using certain keywords and linking back to other parts of your website. For a typical blog, dropping 3-5 keywords with relevant links is an optimal way of increasing your SEO. Keep in mind that your posts should flow well with the rest of the content of your websites. Google and your viewers will easily be able to see that you are creating articles for the purpose of stuffing key words.
