SERPS and Google Ranking: Here's What You Need To Know.

Search engine optimization is a highly competitive reality of the Internet that all websites hoping to financially sustain their owners' businesses must learn to contend with. The success of a website is determined by how likely it is to receive traffic from potential customers who use Google and other search engines, and this likelihood is directly proportional to how highly Google ranks the website for SERPs generated by users searching for terms relevant to the website's content and industry. However, there is a clear advantage in prominence enjoyed by any website listed among the sites in the first page of a set of SERPs over those listed in the second page. This is obviously because someone searching for information would have to click on a link connected to the second page in order to bring it up and start reading its portion of the overall list of results. Logically, this would happen because the user somehow felt that none of the search results assembled on the initial page provided the full scope of the information they sought -- even though the first page is supposed to contain the most relevant search results available. Assuming that the website has strong content that is well-optimized for search engines, the clear remedy for any website that is languishing in the second or third page of a set of SERPs is to prompt the creation of backlinks pointing to it. Most website owners understand that Google partially grades their sites' rankings based on how many backlinks without the "nofollow" element are pointing to them, and it is similarly known by many that these are formed by external websites that have been convinced by social outreach campaigns of the merits of doing so. Fewer owners are aware, however, that even backlinks with the "nofollow" element can be highly useful; these backlinks can still be effective at directing raw traffic numbers to a website. There is nothing underhanded about a site's owner posting "nofollow" backlinks on the company's social media profiles and other online environments that function as representative extensions of the website. For more information click here https://www.reddit.com/r/SEO/comments/9rkk08/howtoimproverankingsofourarticles_ranking/.