SEO May Need an Update After a Website Is Redesigned

People in the marketing, website design and programming communities often query each other for advice and tips. While these niches are competitive, people do tend to help each other without divulging their trade secrets. Recently, a website designer wanted to know what others do in regards to SEO after a total website redesign.

One person wrote back with a laundry list of tips that the original poster could use. The first one is to set up rank tracking before the site goes live. The person stated that it will take about a week for a rank to stabilize. Their next tip was to launch the website, but make sure that everything on it works properly. Their third tip recommends checking the site on all browsers and operating systems. This can be done on a tool such as Browser Stack.

The person went on with additional tips, including ensuring that robots.txt is not blocking crawls from Google. The original poster should also take the time to redirect all of the old URLs to the new active pages and make sure that there are no 404 errors. Next, the website designer should take some time to check the whole site for crawl problems. The next step is to submit the site maps to Google Search Console. This will result in a faster mapping of the site for ranking purposes. The site designer can then check Google Analytics in order to make sure that the site is getting traffic.

After all of this, this responding person suggests that the website designer should check all of their tracking scripts through Google's tag manager tool. The next step is to wait for a week and let Google do its thing. The waiting period should be extended if the site has been low-traffic in the past. If the ranks drop, it is important for the site manager to take a look at the SEO keyword tracking. If the ranks go up, be patient and see what happens. The rankings may level off after a month or two. Be vigilant in watching the ranks once each week. For more information click here https://www.reddit.com/r/SEO/comments/bj2n0m/seochecklistforawebsite_redesign/.