SEO Is a Big Topic With Many Areas of Speciality

SEO is the practices of making a website more attractive to search engines for specific search terms. SEO should bring a site more organic, or free, traffic as opposed to paying for search ads. The sites on the first page of the search results get far more visitors than ones buried on the second page of the search results. You can divide SEO into on-site SEO and off-page SEO.

On-Site SEO

On-site SEO involves making changes to a website. Technical SEO may involve adding meta tags, optimizing alt tags, adding a site map and rewriting content using keyword phrases people would use if they were looking for the products or services the site offers.

Off-site SEO

Off-site covers everything someone would do off of a website to increase its position in the search results. The primary off-site tactic is engaging in link building. When Google sees more links pointing to a website, especially from a trustworthy website, the search engine believes the site is popular and worth showing prominently in the search results.

SEO is a huge topic with specializations, such as local SEO and e-commerce SEO. It's overwhelming at first because there is so much information available. If you're planning to start an online business, read Google's webmaster tips first. You'll learn about how having a fast-loading, responsive website is essential to your success. It pays to learn what type of website is SEO-friendly before you build one or have it build for you. You could end up with a $5,000 dud if you don't understand what you're buying from a web design company.

Moz also has a great Beginner's Guide to SEO with up-to-date information. SEO is constantly evolving and you'll need to keep up with the changes. Don't worry, it isn't as hard as it sounds. If you have great content on your site which isn't available elsewhere, you'll do fine. For more information click here https://www.reddit.com/r/SEO/comments/cha21c/wouldlovetoseeaindepthseoguideonthis/.