SEO Can Feel Just Like Wall Street or Las Vegas

Of all the analytics and evaluation tools available to search engine optimization professionals, the Google Search Console is one of the most appreciated and loathed at the same time. It can be certainly disheartening to look at the Google Search Console on a daily basis and see that the ranking of the main keywords has dropped despite a nice spike in overall impressions and a decent click-through rate. The problem here is focusing on the small things too often; the true value of the Search Console can be found when it is looked at from a "big picture" point of view.

Similar to day traders who stick to a single strategy when stocks are trading sideways, SEO professionals who only focus on a single Search Console aspect are bound to come away disappointed when looking at daily reports such the ranking of their main keyword. Day traders know that a single strategy will only work when Wall Street is stuck in a bull rally or a dismal bearish period. SEO practitioners have a lot of factors to consider when reviewing Search Console reports, which means that placing emphasis on a single one will obfuscate their overall view.

Another analogy will be that of poker players who are dealt a couple of aces that they end up not being able to use during a hand. Pocket aces will not win every hand; they are bound to get trounced by other suits every now and then, but they are great cards to hold in the long run. Whenever search volume drops low enough to prompt SEO professionals to consider using other strategies, that is when you know the Google Search Console is working as intended.

The SEO world is not exactly like Wall Street or Las Vegas, but it may feel that way when an unknown website suddenly shoots to the top of the Google search engine results page. Unlike the stock market or the casino, which are platforms where all participants have equal access to all the information, the SERP does reveal all the twists and turns taken to get to that position. You only have access to the Search Console reports of the websites you are seeking to optimize. For more information click here https://www.reddit.com/r/SEO/comments/dnv1xy/thegooglesearchconsolefeelslikea_volotile/.