SEO and SERPs Could Combine in Cases of Character Defamation

There are many SEO-related tactics available to the owners of websites that would be frowned upon; these include purchasing large amounts of backlinks in place of convincing other websites to create backlinks naturally. However, website owners who rely on these tactics generally do not receive anything worse than a downturn in their reputations because there is currently no legislation that rules certain SEO practices to be against the law. At worst, some reckless website owners might run afoul of the terms of service provided by Google and other prominent search engines, but many website owners can engage in illicit SEO methods without running the risk of breaching these terms. A particularly harsh example of a damaging SEO tactic that can be pursued without search engines imposing penalties over it on their own is when a website competing with another in the same industry steals that other website's keywords. If a certain website is doing well at selling a product, it has reason to be concerned when a rival website's web pages use a keyword that directly names that product, misrepresents it as harmful, and presents their own version of the product as superior in comparison. This can negatively impact the well-meaning website's ranking in SERPs while it is allowed to run rampant. The belligerent party in this situation would run afoul of defamation laws, so one of the first things the defamed website's owner should do is to send the party a notice that legal action might be taken against them if they persist. However, it is not uncommon for a website engaging in this behavior to have deliberately avoided publicizing any contact information so that they can avoid the threat of a legal response. Even so, using the identity of another company's product in this fashion also counts as a breach of copyright law, so the victim is able to send a DMCA request to the company hosting the website. The company should contact the owner of the website in question and end up removing the site entirely if its owner does not respond. For more information click here https://www.reddit.com/r/SEO/comments/9iaivy/isthiseven_legal/.