Search Engine Results Page Rankings for Local Businesses

Google provides an international service in the form of a search engine that arranges every URL its crawlers come across into sets of listings that are arranged in accordance with hidden algorithms that focus on displaying what they consider to be the most relevant results. Because of the environment Google has set up, an entire industry has formed around a large-scale contest in which getting onto that prized page up front is the goal of many websites' owners. Particularly in the cases of websites that aim to service potential audiences across the entire country, site owners must be prepared to devote a good deal of money and effort to competing with the SEO efforts that would have already been undertaken by prominent rivals.

The difficulty that a recently introduced website has in reaching the heights already set by its own competition increases when the intended audience is based across more than a specific region of the country. On the other hand, websites have far more opportunity to find success marketing to customers based quite close to a physical location owned by the company the site represents. Logically, this is because that company's respective corner of the nation will be far more likely to contain people who may need a certain item or service but might not be located geographically close to a store or outlet that can provide it. This means that local websites can find it quite easy to reach the highest positions in SERPs for search engine queries entered locally.

However, local businesses are sometimes faced with anomalous downturns in their SERP placements that appear to result from arbitrary and hidden "rules" of the algorithm that do not generally apply to websites competing in the national mainstream. Perhaps because local environments have far fewer active competitors establishing precedent, local sites' rankings can end up docked for certain instances of imperfect SEO much more harshly in some regions than in others. Local websites must try to compensate for potential and unexpected downfalls by broadly marketing themselves while avoiding letting their Google placements solely dictate whether they succeed or fail. For more information click here https://www.reddit.com/r/SEO/comments/mlt5bo/droppedtopage2from1stplaceforlocal_search/.