Search Engine Optimization Battles and How to Remain on Top

The race to the foremost pages of relevant SERPs on Google and other search engines' platforms can be an expensive investment and grueling endeavor for both a website's owner and any hired help they may employ. Furthermore, even if the website or a particular page on it manages to secure a position in the critically important top results page of a Google SERP generated for a useful query, what follows is an equally strenuous process in which the page's position must be maintained and kept from descending back into the second page of that SERP. Both of these scenarios arise from the reality that SEO is an ongoing contest between many businesses that are also dependent on making it into the first pages of SERPs, so competition will be fierce regardless of whether a website has already reached the online prominence that being in the top search pages equates to.

The nature of this state of competition makes it likely that a website will not be elevated so high by default even if it has a large collection of well-written and appropriately lengthy articles and blog posts. While Google does reward websites much more readily if blog posts have at least 1,000 words of prose, much of the potential ranking credit will be skipped over if these posts neglect to incorporate the technical elements that search crawlers are designed to interface with. The content needs to feature relatively identifiable key phrases for the crawlers to associate the nearby text with, and there needs to be other websites providing backlinks to the blog to indicate that its content is reaching an enthusiastic audience.

In addition to persistent competition, a web page can be shifted from the first page of a SERP quite easily by one of the routine changes Google announces for the hidden algorithmic standards it uses to rank competing websites. Whenever this happens, websites everywhere scramble to adhere to the new standards so that they can retain their prior SERP positions, so a smaller business must monitor online discussions about the newest rules to learn about them in time. For more information click here https://www.reddit.com/r/SEO/comments/d9l3b2/success/.