Savvy tips that'll help propel your site to the forefront

Amazon, among other top-tier websites, is quite the foe to conquer in Google listings. Generic product searches will likely have Amazon results towards the top and smaller businesses a few pages away. It takes a lot of ingenuity and luck to get a product page above an Amazon page.

It can also be unpredictable territory since Amazon has millions of products with so many categories. Sometimes, product reviews will get mixed in and that can affect the volatility of these Amazon pages. The page rank of the Amazon page will not always contribute to its ranking either.

Smash Those Low DA Links

Amazon pages are likely to have a lot of quality backlinks, which is why you should target your SEO strategy against the lowest hanging fruit. There are some pages on Amazon that have a low domain authority. Finding these pages, analyzing keywords and finding weak points should be your goal.

Amazon is not the only enemy

When targeting certain types of products, Google tends to push their Google Shopping results. Since Google owns the whole SEO racket, it is not easy to go up against them. The best bet would be to at least get the top 10 results of a keyword. In some cases, products are so niched that they are not covered by Amazon, Google or another high-tier website.

How Will I Beat Amazon?
Backlinks to your articles or product pages will be the key factor. Using backlinks from domains with very high authority, like 50 or higher, will be necessary to beat a top-tier website. You will also want all of the backlinks to come from websites within the same category of your content or product.

Backlinks should come from a variety of sources, including social media, but strong articles should be the focus. Google's algorithm is looking for quality content instead of picking sites with spun content with a lot of filler. The more competitive the niche is, the more effort you will need to put into your backlinks.