In the wake of the COVID-19 pandemic many people throughout the world have lost jobs. One of the hardest hit groups of workers are freelancers such as self-employed SEO professionals. In an effort to assist these workers, many companies are now making valuable resources available for free.
An example is Blue Array Academy. This company is making its SEO Manager Training Certification program available for free. The hope is that educational resources will benefit those freelancers who are trying to get back in the workforce, but there may be another advantage.
Educational tools could also help individuals expand their skill set. For example, the Blue Array Academy program is available to anyone that wants to expand their existing skills. Web developers could take the SEO course to make themselves more marketable. With quarantines and stay-at-home orders active in many parts of the United States, freelancers have plenty of time to pursue educational opportunities.
Other companies such as Adobe have also offered free resources to freelancers. Graphic artists can enjoy free access to Abode's large set of tools. This gives them the potential to expand their skills and offer more services to potential clients.
Remaining marketable is vastly important to SEO professionals, web designers, and other individuals during the current pandemic. It may be even more important that these individuals are able to return to work quickly. The CARES Act which was passed by Congress to assist American workers is proving difficult to implement. Some freelancers who expected to receive unemployment benefits and other relief may be left out in the cold.
Most companies are making their free resources available until the end of July 2020. This should give many freelancers time to complete the free training courses that are offered by Blue Array Academy and other companies. Some companies may extend these offers farther. For more information click here https://docs.google.com/forms/d/e/1FAIpQLSfJq_oSCvB5jmGGPigcZ5hA724JpQrBF1TyvfRWtn33rbenrA/viewform.