Researching Different SEO Tools Is The Best Strategy For Success

One issue that search engine professionals sometimes run into unfolds when they start a new job. Whether they previously worked on their own or came from another company, chances are that they were accustomed to using a certain set of tools; in some cases, they may be asked for their honest opinions on what tools the entire SEO should be using, and this is when it pays to do some research and set aside time for evaluation. Many SEO practitioners will naturally gravitate towards Ahrefs and SEMRush for keyword research and as an overall tool to get projects started. For more advanced functionality, they may choose various tools developed by Moz.com, but a new player has been emerging to compete against these established tools. Searchmetrics is a company that has been earning various digital marketing awards since 2013; with 250 employees working out of offices in the United States and Europe, Searchmetrics offers a suite that combines SEO functionality with an attractive content marketing platform, and the company has been promoting its services in recent years. While quite a few SEO professionals have stated that Searchmetrics is a good fit in terms of overall digital marketing, many others believe that some of its technical functions lag behind SEMRush and Ahrefs. One of the problems is that the optimization prompts are too rigid; for example, Searchmetrics will actually suggest optimizing for connecting words and will not stop flashing warnings about it. When the Searchmetrics spider engine is down, the program may mistakenly indicate that competing pages are offline. As for everything else offered by Searchmetrics, user reviews indicate that the content marketing strategy suggested is good enough to stand on its own, which means that it will certainly work as an additional tool but not as an overall solution. When you have strong competitors using SEMRush for main online properties and Ahrefs for landing pages, it is too risky to simply rely on Searchmetrics. As of 2019, SEMRush is still the preferred primary SEO tool for many digital marketing agencies, but this should not discourage professionals from evaluating Searchmetrics on a demo basis, particularly if they need to work on content marketing. For more information click here https://www.reddit.com/r/SEO/comments/ar87vc/wouldanyonehererecommendsearchmetrics/.