Neither the owner of a business website nor the SEO expert they may hire to increase its potential positions in SERPs can realistically come up with a viably distinct technical message for the website in the eyes of Google's ranking algorithms purely through their own intuition. Since all of the website's foremost competitors would have earned their ranking positions through capitalizing on similar messages already, the website can only reasonably hope to find its own success through capitalizing on a distinct niche that is centered on a combination of words that no one else is using. Only keyword research programs available online can give SEO workers the computational power to aggregate data about which keywords have already become competitive and which other keywords can feasibly be used as the guiding focus of the website's own message.
Besides permanent pages, tools such as the Keyword Planner and Search Console offered by Google itself can be used for the sake of enhancing the online prominence of specific pages of content such as blog posts. The author's personal experience with the subject matter of the general website can be significantly helpful in deciding both whether the page has the best potential as a niche piece of content the Internet would want to read and whether there are keywords it can focus on for Google's sake that will grab audiences from within Google's search engine. If the keyword utilities reveal that the currently planned article topic would be competing with enough immovably high-authority results such as Amazon and Wikipedia that their snippets fill the entire top page of the generated SERP, the author's experience can help them decide on an alternative subject to write about.
It is recommended to hold off on applying all of the most in-depth SEO techniques available when publishing a new article because there is no guarantee that the article will prove itself to be at least as popular as the others on the website. More expensive forms of SEO can be considered for specific pages that have proven their popularity with the masses after roughly a month following publication. For more information click here https://www.reddit.com/r/SEO/comments/ctour5/keywordsresearchforblogcontent/.