Quality Over Quantity: Link Building for Your Website

Plugging your competitor's website into Moz, you may find that they have hundreds, or even thousands, of back-links. This may give you the sense of urgency to start plugging your website anywhere and everywhere. This is not the right path to build up your search engine presence.

Link building is not a linear path and it is not a number's game. Even if Moz or Majestic registers your website with a higher score, it is ultimately up to Google's internal algorithm to rank your website correctly.

Ideally, you will want to focus on relevance and quality over quantity. Spamming the web with sneaky little links might trigger some red flags with Google that may label your website as spam. You should think more about guest posts with relevant keywords and well-written articles.

Also, think about the variety of domains that those backlinks are coming from. If your competitor's website has over 1,000 backlinks on the web yet it comes from a handful of domains, then those links may not be very high value. At the same time, if those links are from thousands of spamming looking domains, that is even worse.

Through experimenting, if you see a piece of content that gains traction in followers and search rankings, you will want to try and emulate that style. Publish more content that attracts social buzz and sharing so that you can organically gain links instead of purchasing them.

It is also important to ignore domain rating schemes since they do not reflect the real value of your website. In the end, keyword value, gaining view, gaining followers and making sales are the real metric that you should measure. Even low authority domains can overtake larger domains if the content is right for the search query. Obsessing over small gains in numbers is a trick that SEO companies only use for marketing.

If you are going for ranking in local searches with competitive local businesses, you need to add more location-specific page elements. Your local business should also submit a link to Google Businesses so that it can be featured on local SERPs.For more information click here https://www.reddit.com/r/SEO/comments/89ula6/mycompetitorhas15kbacklinkshowtobeatthem/.