Quality Backlinks: A Critically Important Part of SEO

Search engine optimization is one of the most popular fields within digital marketing. It is used by businesses, organizations, government agencies, individuals, and other owners and operators of websites to improve their websites' rankings on search engines, namely Google, Bing, and Yahoo. Search engine optimization, or SEO for short, consists of hundreds, if not thousands, of unique practices that all accomplish the same end goal - better rankings.

Many website owners and operators choose to outsource their SEO needs to independent, third-party service providers that include digital agencies, digital marketing companies, and freelance providers of SEO and related services.

What are backlinks?

Backlinks are one of the most important things that websites need in order to finish high up on search engine results pages. Backlinks are links to a website that are posted on other websites.

For example, let's say your website is related to cooking. In order to get your website ranked higher up on search engine results pages, it's a good idea to pay other websites that are already considered authorities in the field of cooking to author blog posts that contain links to your website.

These backlinks often cost anywhere from $50 to $300 United States Dollars per high-quality backlink, though this fee can cost as much as $100 for each backlink's publishing fee.

Backlinks, at least high-quality backlinks, will be posted on legitimate website. If they are posted on sites that look like this - uksmallbusinessdirectory.co.uk or findit.kirrlemulrherald.co.uk - you've likely been scammed by the SEO service provider that you chose to do business with.

What should you do if you've been scammed by an SEO provider?

First, you should try to contact the service provider through email, phone, and mail before leaving bad reviews about them online.

However, if they haven't contacted you within a few days of payment and have failed to provide high-quality backlinks by the time they said they would, you need to name and shame that service provider all across the Internet.

You should also hire an attorney to seek a refund for the price you paid. For more information click here https://www.reddit.com/r/SEO/comments/e4y78u/paidforbacklinksfromanseoagencyandall/.