Plain Language: The SEO Copywriter's Best Friend

You can often tell a person's profession by their speech when they are not at work. Men and women in the military may bark orders at their children; engineers and scientists often use big words and poets may use flowery speech. A business manager may tell friends that a forward thinking approach is the best way to plan their annual barbecue and a stay at home parent with a toddler may slip occasionally and announce that they are going potty. An SEO copywriter would never make this slip because they are used to considering their target audience. When speaking to the average American, such as their neighbor, they are concise, only presenting enough information to answer the question. Sometimes they come off as curt, but to the copywriter, they are avoiding fluff. SEO copywriters like to use lists, such as the 10 best, when writing. This slips into their speech occasionally, especially when they are asked a question where a list type answer would be useful. Plain language is one part of speech that SEO copywriters excel at, which is good because of the trend to limit important information, such as privacy policies, to plain English. Other people can slip and use industry jargon in their speech, but SEO copywriters are careful to avoid jargon and acronyms that are not part of everyday language. They are used to writing using common search terms, which are typically layman's terms, so their speech reflects this. One type of content that professional SEO writers avoid letting slip into their speech is clickbait, since most content writers avoid writing it if possible. They don't tempt listeners with the five foods that will make them lose weight in one day and then talk about themselves so much between each food that the conversation lasts an hour. Everyone is unique, these are generalizations meant as a humorous change of pace from the typical SEO topics. For more information click here https://www.reddit.com/r/SEO/comments/8nwrtb/ascientistacopywriterandanseoguyexplain/.