Optimizing Websites for High Search Engine Rankings

There is little value in trying to determine which of the many steps a website's owner must take to get their website to rank high in search engines' results pages are the most important. Technically, one could say that half of the core of a good SEO plan for any website is that it features high-quality and relevant content that fulfills the needs of whoever would come across the website because of a query they had input into Google or another search engine. The other half of that core concerns whether there are quality backlinks pointing to that site from other websites. However, the most effective SEO strategies view both the optimization of the website's content and the formation of backlinks linking to it as broad and overarching goals that many smaller yet necessary steps come together to fulfill as a whole. The content can only be optimized if the owner uses online utilities to research viable keywords and then strategically incorporates those keywords into the content no more frequently than necessary. The owner should also use utilities to determine whether the web crawler programs dispatched by search engines to index websites and their individual pages have indexed only the particular pages the owner wants indexed. The content on the website itself should be actively updated with new material that features quality images and the like, and there should be no links that would bring users to a "404 Not Found" screen. The website should avoid letting their visual themes crowd out their relevant content, and what visual and layout design the website is using should be optimized so that the site displays well on mobile devices. Meanwhile, getting other websites to voluntarily provide backlinks without any "nofollow" attribute is practically its own field of study. The site owner has to tactfully contact the owners of other websites that are more established and convince them of the value of implementing backlinks. In many cases, the backlink-building process is allowed to happen when other owners let a website's owner write blog posts as a guest writer. For more information click here https://www.reddit.com/r/SEO/comments/8r9uip/whatarethetwomostimportantfactors/.