Operating a personal website with a goal for it to rank well in the SERPs is an excellent way to learn SEO. Unfortunately, many of the SEO tools are expensive, since they are meant for SEO professionals and enterprise-level organizations. You can find much of the information that paid SEO tools offer without spending any money. This will also help you learn SEO.
Keyword Research
Wordtracker, which gathers data from Google, is a free SEO tool that shows you search volume. Keywordio offers keyword suggestions for Google, Bing, YouTube and more. A search for free keyword planners returns dozens of free tools. A free account from mangools gives you five keyword searches per day with keyword suggestions each. This is plenty for someone who optimizes their personal websites.
You can also type your main keyword in Google and Bing to see the auto suggest terms. These are the most popular searches by volume. Alternately, you can use an online thesaurus to find keywords.
Backlink Checker
Small SEO has a backlink checker, broken backlink checker and a host of other free tools. Link-assistant and a number of other sites also offer free backlink tools.
While using free SEO tools may require you to go to different websites, you won’t be checking everything every day. You can pay anywhere from $30 to $120 a month to use well-known SEO software, which is too much if you are checking a personal website. These tools are for professionals who need to work on 10 or more websites a day for clients. Many free SEO tutorials online will also show you ways to check your progress without having to buy a comprehensive SEO tool.
If you want to increase your website's position in the SERPs, invest in content and content creation tools, not SEO tools. Share-worthy content that goes viral is priceless. For more information click here https://www.reddit.com/r/SEO/comments/a7xean/isthereacheapersimilarserviceto_moz/.