Local Search Engine Optimization Requires Different Methods For Success

Local SEO differs from national and global SEO in many respects. It's actually more difficult since Google's local three-pack prominently lists three businesses it feels are the best match. The search engine does not highlight three non-local businesses, giving a better chance to those which are fourth or fifth in the search results. Google takes into account the searcher's physical location which provides a somewhat limited selection in major cities as someone two miles away would see a different local pack.

Local search depends heavily on your GMB listing, citations and reviews. Citations are mentions of your business name, address and phone number across the web. The information should be exactly the same on your Yelp listing, your Yellow Pages listing and any other citations you have as it is on your GMB account. Provide plenty of high resolution photos on your GMB account. Make sure your business hours are correct because Google will show your business as open or closed. Encourage customers to leave Google+ reviews as Google prefers to direct searchers to businesses where others have had positive experiences.

When you build links for a local business, look for local linking opportunities. Local blogs, Chambers of commerce, FB communities and more can provide you with a link. Most of the places to get local links are not authority sites, which is fine as Google does not expect Forbes to mention local restaurants. It usually much easier to get local links.

Content is still king when it comes to local SEO. Talk about the community's assets, such as a local sports team which one or more of your employees play on. If you have a restaurant, you can talk about getting takeout to visit a local park for a picnic. Don't create overly promotional content, make it mostly about the park and its features. For more information click here https://www.reddit.com/r/SEO/comments/ciqqv6/whatarethemaindifferencesbetweendoing_seo/.