Everyone wants a good ranking in Google; it can mean the difference between making a living or closing the business. A good ranking brings free traffic and so you can cut down or eliminate your PPC budget.
Finding an SEO tool which does everything with complete accuracy is impossible. Many of the expensive tools perform most tasks exceptionally well, but if you're serious about SEO, you may need more than one tool to fill in the gaps move your or your client's site to one of the top spots in the search results.
Ahrefs, SEMrush and Moz Pro are the most comprehensive crawlers, however, they are also among the most expensive. They do everything you'll need, but they're geared toward individuals operating numerous websites or SEO firms. Small businesses may find them too expensive. A small business owner with one small website can learn SEO and then use the free tools available and spend their money on purchasing quality content instead.
Google Analytics is a free tool which offers very valuable information, including which keywords and referral sources bring traffic to your website. Google's Search Console tools help you identify issues on your website, improve its usability and create structured data. Google Trends is an ideal way to see what people are searching for by country and even by state. Google's PageSpeed Insights will help you see how fast your website loads and offer suggestions on how to make it faster. Use Google Autocomplete feature to find keywords people are searching for which you may never have considered.
Other free tools include Keyworddit, which helps you discover what topics Reddit users are interested in and Keyworddit and SEO Web Page Analyzer which audits your website. Wondersear.ch and SEO Hero are also a great tools for finding semantically related phrases to use. Always check out the free SEO tools before paying for an all-in-one package. For more information click here https://www.reddit.com/r/SEO/comments/bn1l4u/mostusefulallaroundtool/.