One of the most significant reasons why SEO for the sake of the highest spots on SERPs is a game of inches that requires the talent of an SEO expert is that there are seemingly countless small factors pertaining to a website's content and technical aspects that can impact the site's positioning. Google itself has, in fact, put out a statistic proclaiming that there are roughly two hundred such factors that can either advance a website's standing just enough to get into a critical position or prevent it from doing so. While it is virtually impossible for a website's owner to hire an SEO team that can perfectly accomplish every one of these steps simultaneously, some steps obviously take much higher priority than others.
At the most basic level, the content of the website is obviously the most defining element because it is what search engines' spiders parse when determining which particular possible queries a given page should be included in. Therefore, the content must not only be genuine in terms of being useful to readers but also include niche keywords that few other websites pertaining to the same industry have already established themselves as competitors for.
Strong content will do its own part to drive the spread of backlinks pointing to the site from other domains across the Internet because they would be posted by people interested in sharing valid links to it with each other. Since the spiders consider the presence of these backlinks to be a direct representation of the website's perceived value, the owner should be ready to socially engage other websites' communities to stimulate additional backlinks organically.
One more particularly critical factor that defines a website's search rankings is its performance; Google will dock a website in this area if it takes a long time for the average user to bring the website up on their browser's screen. This unresponsiveness happens when a website's aesthetics force users to download megabytes worth of image content, so the user must optimize each visual element in terms of file size and avoid forcing hefty media files on viewers. For more information click here https://www.reddit.com/r/SEO/comments/c61kdx/whichrankingfactorismost_important/.